• Kariuki Ouma


3D rendering is rapidly becoming an essential part of how we do business. Using 3D models in place of other design methods such as 2D sketches and physical mock-ups is faster, more efficient, and increasingly more cost-effective. It makes changing things as simple as a few clicks of a button.

3D rendering services can be found working in almost every industry, making it one of the most versatile options in the market. The next time you see advertising on a billboard or purchase a new product from the store, take a closer look. 3D rendering was probably part of its production.

There are various industries that 3D rendering can be used for, but it’s also interesting to take a look at what ways it can be applied. Just like 3D rendering can be used in different ways, such as for the medical industry or for construction, it can also give the end user very different experiences. Here are just a few:

Augmented Reality and 360 Viewing

Even more advanced than flythroughs and walkthroughs is using immersive technology such as augmented reality to make the experience even more real. Augmented reality and 360 viewing allow customers to view a potential project as if they are really there, using special headsets and renders specifically designed for this style of viewing.


Renders can be put together to do small animated clips, such as moving through a house, rotating a product so it can be seen from all angles, or demonstrating the use of new potential technologies. Animations can be a great way to help secure funding for new products as well as giving customers a clear view of where their money is going.

Concept Design

3D renders can also help troubleshoot problems in your product well before you get to the manufacturing stage. It’s better to learn with the 3D render that the battery access panel might be difficult to open, or that it simply doesn’t look as attractive as you imagined it. With thousands or even millions on the line every time you mass produce a product, taking the time to look at the product through 3D rendering before you create it can save you from disaster.

These are the main uses for 3D rendering. Nearly every industry has a way to use these services in order to help them be successful and get a jump on the competition.

Understanding the Difference between 3D Modeling Services and 3D Rendering Services

3D modeling and 3D rendering are not the same thing. This is a detail many clients don’t quite understand until they start looking for appropriate services. In order to understand the difference, it is helpful to take a look at what both are in a nutshell.

All renders stem from 3D models. You can’t have a 3D render without a 3D model. These 3D models are like a rough draft of the render, with the model being represented as flat geometric shapes. They are put together at different angles to create a rough representation of the shape desired in 3D dimensional shape.

Once the 3D model is complete, it is ready for rendering. Artists take this rough shape and begin adding details to it, such as texture to make the objects look fuzzy or sleek, depending on the surface. Light sources will be added to give it depth and shadow. Different surfaces will be applied, and other adjustments made, until the 3D model looks like the finished piece instead of the rough draft it was.

The process of adding these details is the actual rendering. It takes a talented artist to be able to make all these changes, as well as a detailed understanding of several different programs in order to make the render come alive.

If you’re looking for 3D rendering help with a project, regardless of what industry you’re in, KROM Studio can help. We have a team of  CAD designers and 3D modeling experts who not only create expert renders, but models too. If you’re interested in getting a free quote, contact us today!

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