• Kariuki Ouma

3D Rendering pricing: High vs Low Quality Services

A complete price guide for 3D rendering services

A typical visualization Studio in New York, Los Angeles or Saudi Arabia, usually charge for a high-quality 3D still image is between $350 and $ 1000.00 USD (38,000-110,000 Kes). This is an average price you could expect that paying in this range as being fair for small to medium projects, large projects range from $2500 USD (270,000 Kes) onward depending on the project. While standard 3D animation costs anywhere between US $1000.00 USD and $5000.00 USD, you could expect to pay a fair bit more depending on the duration and complexity of the video. Obviously, every studio is different and prices vary, but usually, the studios that are producing higher quality work, are charging more. If you have worked with rendering studios, you probably know you can get cheaper renderings from countries like China, Nigeria, India for between $250 USD and $500.00 USD (27,000 & 55,000 Kes).

One of our Interior renders, marble kitchen.

15,000 Kes-35,000 Kes Renderings

Price Guideline

Check out our 3D Rendering Brief to get a general Idea about our pricing.

Computers have become faster, the software has become intuitive and rendering has become cheap. Quality versus cost is about making sure what you spent serves your purpose or not. When it comes to rendering if any artist or studio can produce an eye-catching rendering that looks close to a photograph that will serve your purpose for sure.

More than 80% of the 3D Visualization studios around the world fall into $250 to $600 price range including us at Krom Studio. Nowadays studios can create a realistic computer-generated rendering within 3 to 4 days.

In most cases, the final outputs are the same in this price range. So pricing doesn’t necessarily denote quality so the cheaper $350 rendering could look as good as $1000 rendering of a big professional studio.No matter what the professional field you are in, inevitably you will be asked to provide or even justify the cost of your services. However, it is a well-known fact that studios in developed countries such as US, UK, Australia, and Canada are charging more. This is because of the expensive labor and operation cost. By taking advantage of more cheap labor studios in developing countries such as China, Nigeria, Kenya and India are charging less. Depends on the location of the studio, you will see a significant difference in price. But the end output will be pretty much the same.

You also need to be aware that cheap rendering can also come from a large studio that is basically a render mill pumping out renderings at a quick pace by the use of hundreds of artists working for cheap, producing renderings via assembly-line fashion. What it can come down to is the big studio has backup artist to complete your project if an initial artist gets sick or has an emergency comes up, but you aren’t guaranteed the same artist working for you from project to project. The downside is usually that you get different people of varying skill levels each time that a studio provides services. So at this point, there really isn’t much mentioned here that helps a potential client make a better decision.

Why not find a cheap 3D rendering service?

Under $150 Renderings:

Many architectural rendering firms in Philippines & Sub Saharan areas offer mid to low-quality 3D rendering services for between $70 to $150 per image (7,000-15,000 Kes). Many clients have obtained these and only to realize you get what they pay for. An average person will tell off the street they see nothing wrong with it but the low quality renders can trigger a bad impression on your product or service and end up losing a sale or credibility.

However, there are times the low-quality renders are the best.

DIY projects and final quality isn’t that important.

Just to get an Idea and explain basic design concepts.

When the budget is the main concern.

How to select an artist or a studio?

Selecting an artist/studio by their online portfolio can be difficult for multiple reasons, so if in doubt ask for a reference. There have been plenty of situations where online artists/studios have been called out on stealing other’s work and showing it as their own. There are also plenty of cases where an artist was a small part of a team and they go off on their own and show the work on their own. So be careful if the work seems world-class, but the price is ridiculously low and they can’t provide a referral or two.

What it comes down to is finding the artist/studio that is knowledgeable in your industry sector and who has a body of work that you respect and a point of contact that you feel comfortable with at a price point that is in your realistic budget. There are some fantastic artist/studios around some African countries, China, and the old Soviet Union countries. So it doesn’t mean you can’t go outside the country to find great reliable talent, just do a bit of homework and make sure you aren’t going to do a lot of hands holding for a final product that isn’t acceptable.

If you are looking for a reliable partner who can provide quality rendering on time please have a look at our portfolio before making a decision.

Credits to Rapid Render.

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